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The experiment used five versions of an internet site designed for this research.

by on Sep.05, 2019, under Write My Paper

The experiment used five versions of an internet site designed for this research.


The participants were 51 experienced Web users recruited by Sun (average quantity of Web experience was 24 months). Participants ranged in age from 22-69 (average age was 41). So that they can give attention to “normal users,” we excluded the following professions from the research: webmasters, Web designers, graphic artists, user interface professionals, writers, editors, computer scientists, and computer programmers.

We checked for effects of age and Web experience in the dependent variables mentioned in the 1st five hypotheses, but we found only differences-none significant that is negligible. Had the websites inside our study been more challenging to navigate or had our tasks necessitated use of search engines or any other Web infrastructure, we would have expected significant results of both age and Web experience.

The experiment employed a 5-condition (promotional control, scannable, concise, objective, or combined) between-subjects design. Conditions were balanced for gender and employment status.

Experimental Materials

Called “Travel Nebraska,” your website contained information about Nebraska. We used a travel site because 1) within our earlier qualitative studies, many internet users said travel is regarded as their interests, and 2) travel content lent itself into the writing that is different we desired to study. We chose Nebraska to attenuate the consequence of prior knowledge on our measures (in recruiting participants, we screened out individuals who had ever lived in, and even near, Nebraska).

Each type of the Travel Nebraska site consisted of seven pages, and all versions used the hypertext structure that is same. In order that participants would focus on text rather than be distracted, we used modest hypertext (without any links away from site) and included only three photos and another illustration. There clearly was no animation. Topics included in the site were Nebraska’s history, geography, population, tourist attractions, and economy. The Appendix to this paper shows areas of a sample page from each condition.

The control type of the website had a style that is promotional of (in other words., “marketese,”), which contained exaggeration, subjective claims, and boasting, instead of just simple facts. (continue reading…)

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